Redefining your marketing with AI and creativity

Positive impact, better advertising

At underwater, we combine artificial intelligence with human creativity to transform digital advertising. Since 2014, Marc Elena, Juan Antonio Robles and Otto Wüst have led the way into a new era of marketing, where technology empowers, but never replaces human value.

We are not here just to follow trends, but to create them. As official partners of leading advertising platforms and creators of the underwater Marketing Platform, we offer intelligent solutions that automate processes, eliminate uncertainty and allow marketers to focus on what really matters: connecting with their audiences.

Inspired by the discipline of the Samurai, we balance technology, strategy and creativity to make advertising truly effective. In a world where automation is key, we put it at the service of innovation.

If you are looking for a visionary, committed and bold team, welcome to underwater.

Excellence is our code

Being pioneers in digital advertising has led us to international recognition. We are proud to be the first agency in Southern Europe to receive the Agency Excellence Award 2024 for Online Sales, a distinction that reflects our commitment to innovation and exceptional performance.

Our work with artificial intelligence has also earned us the Google Marketing Partners Award in Analytics & Privacy, highlighting our ability to transform data into powerful insights and protect our clients’ privacy.

These achievements are the result of our constant pursuit of excellence, our innovation mindset and our vision for smarter, more effective advertising.